Los Angeles Brand Photography: Susie Menkes, PhD & CEO of Healthy Little Sleepers
In a culture of misinformation, Pediatric Sleep Consultant Susie Menkes of Healthy Little Sleepers wants to guide parents to happy and restful nights of sleep.
One of my favorite parts of being a brand photographer is our discovery process. I like to joke that my job history can come down to one title: question asker. I love learning about every nook and cranny of business owners’ missions even if I don’t have anything to personally gain from the information (my babies are of the fur variety and thankfully don’t throw temper tantrums or keep us up at night). I’m clearly a lifelong academic still in many ways.
Susie says that in pandemic quarantine life, it’s easy for parents to feel like they are at home with their kids as working environments have shifted away from the office.
To see the full gallery from our shoot, click here.
“Families need connection,” she points out. “Right now it’s really hard. We’re finding ourselves with our kids but not connecting with them in their world.”
Part of that connection is realizing that the way we’ve been parented is likely not the way we should be parenting.
“While we’re not spanking our kids, we’re yelling at them instead. It’s fear-based.”
Susie’s approach focuses more on positive parenting to raise confident kids. And the results aren’t just for the children -- they’re for parents, too.
“They feel better about themselves and the choices they’re making in how they’re parenting,” she says.
For Susie’s brand photoshoot, we focused on the environment she’s created for herself as a work-from-home parent, as well as the dynamic and connection she has with her own children. The day consisted of finding quiet spots around her Beverly Hills home to do her work but also the authenticity of running a business with two kids doing virtual school and running around during their breaks.
We also called in the help of one of her clients to illustrate the interaction and process of a Healthy Little Sleepers experience. While Susie’s consulting can often take place via Zoom, she does have a number of in-person clients whom she visits to assess children’s sleeping environments.
For the full gallery, click here.
Having images that directly speak to your mission are essential in making your business visible in a digital space. While Susie had beautiful imagery on her website already, a lot of it was stock photography that wouldn’t resonate with her ideal clients as well as custom pictures that target specific audiences with unique stories.
I’m so excited for Susie to use these images in her online course, marketing and new landing pages!
To see the rest of Susie’s brand photos, visit her gallery here.
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MEET YOUR BRAND PHOTOGRAPHER
Bernadette Marciniak is a branding photographer based out of Los Angeles & New York City. She works with coaches, healers, educators and creative business owners to create powerful imagery that converts audiences into clients.
A former photojournalist, Bernadette approaches brand photography from a storytelling standpoint, using the emotions of your ideal client to guide a photoshoot. Illustrating the achievable transformations of the people you work with is the most powerful way to create the visibility your business needs.
Bernadette loves good pizza, craft beer and red wine. She watches Parks and Rec, Friends and How I Met Your Mother on repeat.
