Why Your Small Business Needs Professional Photography
There’s a reason your business has hit a plateau or stalled and it’s not because your service is subpar or that we’re in “unprecedented times” (wake me up when that phrase exits our vernacular). People are still searching online, buying things and hiring experts, and they’re spending top dollars to boot. The hiccup is what they find on the other side of that search.
Professional, engaging brand photography and aesthetics for your business will be what stops your audience and potential customers in their tracks.
It will provide an instant connection that will set your business apart from the dozens of other sites and social media profiles they visit. Let’s talk about how this can specifically work for you.
You need a variety of images.
This means your vault of visual content can’t just rely on headshots. While they are a necessary component, you will also need to incorporate some behind-the-scenes and conceptual shots to truly connect with your audience.
Behind the scenes, headshots and conceptual shots that tell the story of your brand and illustrate the problems you solve for your clients and the emotions that they feel are all part of a robust brand strategy to connect with your audience.
If you’re thinking, “There isn’t anything unique about our day-to-day operations. We just sit at our computers and have meetings in conference rooms or Zoom calls,” I’d like to counter with this. The fact that it’s YOU and your employees having those calls and working on your computers are what make those dull tasks special. And you won’t be able to showcase that with stock imagery. Your customers want to get to know who they will be doing business with, how that business is done, and what it looks like.
Even with everyone working from home right now, brand photography will establish your brand identity when it comes to showcasing personality, perseverance and yes...even aesthetic.
Use the images across your website, social media platforms and press hits to grab your customers’ attention.
The retention and engagement rate of your customers’ skyrockets when the content you present them with is paired with strong visuals.
Visitors your website need to be won over in 0.05 seconds and that won’t happen with generic text and stock imagery that has one little thing to do with your business.
When you use quality imagery on your social media platforms, your chances of engagement are a lot higher, which drives your content to be put in front of more eyes. You also build brand loyalty when you have a consistent stream of it that has a cohesive look that your audience comes to expect from you.
Photos can be repurposed for a multitude of business needs
The main audience of your photos will be in a digital space but they can be used everywhere. Include your plans for any physical products that you intend to distribute at events such as business cards or pamphlets. Keep a folder of your favorite headshots ready for any press hits that will request imagery.
Just be sure to confirm with your brand photographer that you will get both high-res and web-res versions of the images -- you will need both to be able to use them across all platforms.
Professional imagery attracts a higher caliber of clientele
The quality of your visuals and aesthetic undoubtedly plays a role in how your brand will be perceived to an audience. Low-quality or DIY methods will keep you stalled in a position of selling at lower price points to clients who don’t value your service. You can make your brand look high end just by changing your visuals.
Professional Photography Will Be What Changes The Trajectory Of Your Business
Marketing campaigns and long-term promotions will only work with professional photography. High paying clients will invest more in your business when they see that you make the investment to make the product a good one. The return on your investment will be worth every penny.
INTERESTED IN BOOKING A BRAND PHOTOGRAPHY EXPERIENCE? SCHEDULE A COMPLIMENTARY DISCOVERY CALL HERE:
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MEET YOUR BRAND PHOTOGRAPHER
Bernadette Marciniak is a branding photographer based out of Los Angeles & New York City. She works with coaches, healers, educators and creative business owners to create powerful imagery that converts audiences into clients.
A former photojournalist, Bernadette approaches brand photography from a storytelling standpoint, using the emotions of your ideal client to guide a photoshoot. Illustrating the achievable transformations of the people you work with is the most powerful way to create the visibility your business needs.
Bernadette loves good pizza, craft beer and red wine. She watches Parks and Rec, Friends and How I Met Your Mother on repeat.
