DOUBLE YOUR PHOTOGRAPHY BUSINESS INCOME WITH VIDEO PACKAGES AND OFFERINGS FOR YOUR CLIENTS

LET’S TALK ABOUT WHY YOU’RE HERE.

Let’s face it. Video has come and conquered. Gross, right? I know…I’ve been there.

Whether you’re feeling pressure to learn video for your own business marketing, or because clients keep asking you left and right, “Hey, do you do video?” and you have to keep turning them away, because in all honestly, you don’t even know where the switch is for video on your camera, much less how to shoot it (I promise you, there is no shame in that), I have been there. (Additional reading: Bernadette lands a job as a photojournalist but has never used a DSLR before. You can ask me about that one later…)

But here’s the thing (there’s always a thing):

You don’t have to be a professional videographer to make good video.

And without having this skillset in your back pocket, you are leaving money and higher-paying clients on the table.

LET’S TALK ABOUT HOW I GOT HERE.

Before I was a brand photographer in LA, I was a journalist in New Jersey. A photojournalist to be specific. Life was fun. I was traveling all over the state capturing various community events and breaking news.

And in 2016 it all changed.

My newspaper was acquired by none other than the USA Today Network. And we knew that meant layoffs were on the horizon.

My new editor gave me what would turn out to be one of the best pieces of advice in my life:

“You have to learn video. Otherwise, you’ll be on the chopping block.”

I groaned. I moaned. I think I may have slapped my steering wheel around a bit like they do in the movies.

“No way,” I thought. “I’m a PHOTOGRAPHER.”

Even if video was growing and becoming more important on the digital stage, I wanted nothing to do with it. I would be one of those holdouts that goes to the grave grasping onto their art and way of life.

And then, I almost got fired. A small loop hole in budgeting kept me and 6 of the other photographers on staff. I had a second chance.

“Fine,” I muttered. “I’ll learn video, but it’ll be JUST FOR NOW.”

So I signed up for our internal class on how to shoot video. I learned various tactics and strategies to shoot GOOD video.

And wouldn’t you know it, I felt…reinvigorated.

It reminded me of when I had started to learn photography and I got…excited. It was a new creative outlet. A new way of telling a story. And it had so much beautiful dimension.

And so I got to keep my job and lived happily ever after.

Just kidding. I got laid off anyway four months later.

BUT…here’s the kicker. With even just a basic knowledge of video, I had a saving grace. Because shortly thereafter I landed my dream job at New Jersey’s biggest news outlet as a social media video journalist (well, to be fair, the dream was to work at that newspaper. I definitely wasn’t 8 years old and hoping to be a video journalist some day).

This is where I learned how to shoot even BETTER video. It’s also where I learned how to tell a captivating story using video and video editing techniques.

And the thing is, we HAD to make captivating video that retained our 1M+ viewership, because the 21st century newsroom is all about clicks and views. You’d be in trouble if your numbers weren’t high enough.

That newsroom would be where I worked for the next year and a half before moving to Los Angeles and starting my brand photography business (that’s another story for another day).

But even as I was growing my photography business in my new home, one question always popped up from prospective clients:

“Do you do video?”

And my “yes” was one of the biggest reasons my business skyrocketed in a new and very competitive market.

LET’S TALK ABOUT YOUR VIDEO MENTORSHIP DAY

Your Videography Mentorship VIP Day will start with a 4-hour Zoom call where we will go over all the basics needed to get started with video, which include…

• My signature Swift Scripts & Prompts System for your clients, which steers not just the dialogue of your video shoots, but your entire storyboard, shot list & editing process.

Best practices for shooting video, including:

• How long should your clips be,

• The settings you want to use,

• Frame rates

• Transitions

• Shooting the best A-Roll & B-Roll

What tools you need to shoot for your niche of video including:

• Microphones/audio accessories

• Tripods vs. monopods

• Stabilizers

• Teleprompter (this can be done a mobile phone for ultimate convenience for your clients!)

Editing video

• How to organize your files

• Harvesting your clients’ footage

• How to scrub hours worth of footage quickly

• Creating a story with your clips

• Where to find royalty-free music (and picking the right song)

• Closed captions

• Revision boundaries to set with your clients

AND MORE…

After your VIP Mentorship Day, you will have

• 60 days of Voxer access,

• 2 follow-up group Zoom calls with fellow photographers to check on your progress.

Ready to get started?

Click below to book an exploratory call and snag your mentorship spot today!

SOME A’S TO THE Q’S I KNOW YOU HAVE

IS THIS JUST FOR BRAND PHOTOGRAPHERS?

Great question. No! Everything you learn during your mentorship can be used for other niches of photography as well, including family, boudoir, couples & engagement, and more.

HOWEVER, I do want to make a big disclaimer that if you are looking to start WEDDING videography, this would only be a first step into that field. Wedding videography is a beautiful beast unto itself, but it requires WAY more production and nuance than what I will be teaching.

That being said, you will still need all the basic knowledge that you will learn during your mentorship. Your mentorship can also be more customized to focus on short-form video to market your wedding photography business, which is extremely valuable in today’s social media scape.

HOW MUCH TIME WILL WE SPEND ON SHORT FORM VIDEO aka reels/tiktoks?

That all depends on you! If you’d prefer to shift your focus to creating short form video offerings for your clients, or just using it to market your own business, we can make sure your Mentorship Day prioritizes that.

have more questions?

Book an exploratory call or shoot me an e-mail via my contact form.

You probably want to see some of my work…

BEFORE WE GO ON, YOU SHOULD KNOW…

I BELIEVE that black lives matter, that love is love, and I AM COMMITTED to promoting, including and representing diversity in my business. I RESPECT people’s pronouns and welcome working with clients of all races, identities, religions and abilities. I work with vendors and employees who maintain the same values.

I BELIEVE IN in science and having a better, cleaner, and more conscious planet. My business practices are as minimally intrusive to environmental impact as possible.

I BELIEVE IN the health, consideration and safety of our peers.

I am committed to being a conscious and inclusive business owner.